Cookie Policy
Last updated: November 2026
What are cookies and similar technologies?
Websites can store or access small amounts of information on your device to provide functionality, remember your choices, or — with your permission — measure the effectiveness of advertising. This may include cookies, browser storage, pixels, or similar technologies. Cookies are small text files placed on your device; browser storage and pixels work in similar ways but use different mechanisms.
How Liugo uses them
Liugo currently uses essential technologies required for website functionality and for remembering your privacy choices. Optional website analytics and advertising measurement only run after separate consent choices. Google Analytics 4 is reserved for consented site-usage measurement and OpenAI is used for optional advertising attribution.
Necessary technologies
The following first-party browser storage record is used to remember your cookie and privacy preferences. It is stored locally in your browser, not as a cookie.
| Name | liugo_cookie_consent |
|---|---|
| Purpose | Remembers the visitor's cookie and privacy preferences. |
| Type | First-party browser local storage |
| Duration | Persistent until you change your preferences |
| Category | Necessary |
Website analytics — Google Analytics 4
If you choose Website analytics, Google Analytics 4 can measure pages visited, approximate location and technical details such as device and browser type. When an enquiry has successfully been delivered, we may measure its general category. We do not send contact form names, email addresses, phone numbers, company details or enquiry messages to Google Analytics.
Google Analytics may use optional cookies including _ga and _ga_* to distinguish visits. Their duration depends on the Google Analytics settings and browser behaviour. Analytics only loads after separate consent and when enabled on this website. You can change or withdraw that choice through Cookie Settings.
Advertising & measurement
| Provider | OpenAI |
|---|---|
| Purpose | Measure whether ChatGPT advertising results in website enquiries and support campaign measurement and optimisation. |
| Activation | Only after you enable Advertising & measurement. |
| Cookie | __opprefFirst-party attribution cookie set by the OpenAI Pixel after consent. Stores the OpenAI click reference from the link that brought you here. |
| Category | Advertising & measurement |
This measurement shares an event identifier, event type, timestamp, source page URL and OpenAI click reference with OpenAI. It does not share your name, email, phone, company or enquiry message.
Managing your choices
You can:
- Accept all optional technologies
- Reject non-essential technologies
- Choose individual categories
- Change your choice later using Cookie Settings in the footer
Changes to this policy
We may update this policy when the website's use of technologies changes. Any changes will be posted on this page with an updated date.
Contact
If you have any questions about this policy, please contact us:
Liugo LtdEndeavour House, Saville Road
Peterborough
PE3 7PS
United Kingdom
ICO Registration: ZB301593 · Company No. 12626936
For more about how we handle personal data, see our Privacy Policy.